Media Deconstruction #1

http://medialiteracyproject.org/deconstructions/corvette-driving-fantasy

I like this video because of the music. As a child, like most others, I fantasized about driving my own car and even just driving. As an adult I enjoy this ad for nostalgia's sake. I enjoy the images of children enjoying the "dream" of one day driving a car. It makes me think about how I enjoy my daily experience of being able to drive.

 #1&2: The ad was made my Chevrolet. Chevrolet made the ad in order to sell their product, the Corette.

#8: This ad makes me feel warm and fuzzy. Watching these children dream about a fun, new car makes me smile. Is it so much to ask that these kids just want this fun and NEW car? Playing to my emotions, the ad makes me also think that this new product is exciting. Although I'm not falling off my chair laughing, the ad definitely is also funny, which makes me like this car.


#13: Like I said before, this ad targets a sense of nostalgia and people's inner child. Maybe the Corvette was the car that you wanted as a child? Maybe your family couldn't afford it for some reason? Now, as an adult, you can claim that car that you always wanted as a child.

#14:  The ad is fantasy all the way. It tugs at the dreamer's in us all and likens the cars to what our fantasy life should look like.